What are Referral Codes and Links?
Referral codes and referral links are marketing tools used by businesses to encourage existing customers or partners to promote their products or services. They offer rewards or incentives when an existing customer refers a new customer.
What is a Referral Code?
A referral code is a unique string of letters, numbers, or both, assigned to an existing customer. It's typically shared with friends, family, or an online audience. When someone uses this code to sign up or make a purchase, both the referrer and the referred user often receive benefits, such as discounts, credits, or rewards.
What is a Referral Link?
A referral link is a URL embedded with a referral code that directly tracks conversions. When someone clicks on this link and completes an action (like signing up or purchasing), the referral is automatically attributed to the referrer. Referral links are more user-friendly because they don’t require the user to manually enter a code.
How Do Referral Codes and Links Work?
- After signing up for a product or service, customers are given a unique referral code or link.
- The customer shares the code or link with others via social media, email, or other channels.
- The recipient uses the referral code at checkout or clicks on the referral link to sign up or purchase.
- The referrer earns a reward (cash, discount, or credits), and in many cases, the recipient also benefits.
What is the Difference Between Referral Codes and Links?
The difference between referral codes and referral links is that referral codes require the recipient to manually enter the code at checkout or during registration, whereas referral links automatically apply the code when the recipient clicks the URL, making the process easier for the user.
Why Use Our Referral Codes or Links?
There are referral programs where only the referrer benefits when someone uses their referral code or link. However, we only promote referral programs where you also benefit, whether in the form of a discount, cashback, credit, free gift, or another reward.